Advertising for Fashion Merchandising

Class Syllabus

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Class Materials

Week 1 - Introduction
Week 2 - Planning Advertising and Promotion
Week 3 - Media: Magazines and Newspapers
Week 4 - Electronic Media: Television and Radio
Week 5 - Direct and Outdoor Advertising, Mid Term Exam
Week 6 - Creating Advertisements: Print Media
Week 7- Creating Advertisements: Electronic Media
Week 8 - Advertising Design Basics
Week 9 - Advertising Production; Creating a Radio Commercial
Week 10 - Fashion Promotion: Visual Merchandising
Week 11 - Final Exam and Final Project Due